Sai Rajesh Slams Fake Hype Culture in Telugu Film Industry
Director Sai Rajesh, ahead of song launch of his new film Chennai Love Story, spoke about digital hype culture and audience perception in the film industry.
He said: “YOUTUBE VIEWS KONESTHUNAM. COMMENTS KONESTHUNAM. TWITTER LO TRAILER NEGATIVE UNTE POSITIVES KONESTHUNAM. EDHI GENUINE, EDHI JANALAKI EKKUTUNDI.” He added that it is becoming difficult to understand what is real engagement and what is manufactured response in today’s digital space.
He further said: “ANI THELIDU. JANALAKI INDUSTRY PEOPLE ANTE VIRAKTHI VACHESINDI. BAYAMESTUNDI ASALE STORIES RAYALI ELANTI CINEMALU TIYYALANI.” – SAI RAJESH
According to him, there is growing confusion and fatigue among audiences due to constant noise around films, promotions, and social media reactions. He noted that filmmakers are now becoming hesitant about what kind of stories they should tell.
Sai Rajesh emphasized that cinema should not lose its honesty because of online pressure and trend-driven narratives. He expressed hope that audiences will continue to support genuine storytelling over manipulated metrics and online negativity.
His upcoming film Chennai Love Story is gearing up for its song launch, and expectations are building among fans who are eager to see a fresh take on romance.
Industry experts also believe the film will mark a refreshing attempt from Sai Rajesh in blending emotions with realistic storytelling for the younger audience in the current Telugu cinema landscape today’s industry phase evolving.
