Ram Charan’s much-awaited film Peddi has landed in the middle of a major controversy in the Telugu film industry, especially in the Nizam region. According to recent reports, exhibitors are reportedly unwilling to approve ticket price hikes for the film despite the existence of government orders that allow flexible pricing for big-budget releases. The development has created fresh tension between producers and theatre owners ahead of the movie’s grand release.
The issue is linked to the ongoing dispute between Telugu producers and exhibitors over the revenue-sharing system in single-screen theatres. Several exhibitors in Telangana have been demanding a percentage-based revenue model instead of the traditional rental system. Production houses, including Mythri Movie Makers, are said to be opposing the proposal, leading to friction within the industry.
Industry insiders believe the disagreement could directly impact Peddi, which is one of the most anticipated Telugu films of the year. Reports suggest that some exhibitors are not interested in allowing increased ticket prices, arguing that high rates may discourage audiences from returning to theatres. The controversy comes at a crucial time as the film gears up for release with massive expectations surrounding Ram Charan and Director Buchi Babu Sana’s collaboration.
Despite the uncertainty, fans remain excited for Peddi, which also stars Janhvi Kapoor and features music by AR Rahman. Trade circles are now closely watching whether producers and exhibitors can resolve the issue before the film hits screens.
