Raaka PR stunt failed, no buzz created for Allu Arjun’s film

The promotional strategy around Raaka seems to have backfired, creating more trolling than traction. The team of Allu Arjun recently claimed that cricketer Hardik Pandya flashed the three-finger “Raaka” gesture during an IPL match, hinting at subtle promotion.

However, this move quickly drew criticism online, with many netizens alleging it was a paid stunt rather than an organic moment. Instead of generating hype, the campaign has triggered skepticism, with social media users questioning the authenticity of the promotion. The negative chatter has diluted the intended buzz around the film.

What’s more concerning is the lack of strong pre-release excitement when compared to Pushpa 2, which created massive nationwide anticipation. In contrast, Raaka is yet to build similar momentum.

Trade circles feel that aggressive PR alone may not work unless backed by solid content. With expectations high from Allu Arjun after his recent successes, the team now needs a strong teaser or trailer to shift focus back to the film. Otherwise, this early negativity could impact its opening prospects.